ALFARAZ, Thoriq Dzikra; LESTARI, Suci Putri; ASYIAH, Ai Kusmiati. The Influence Of Social Media And Brand Reputation On The Purchase Interest Of Nike Shoe Products On Generation Z Consumers In Tasikmalaya. Innovative Business Management Journal, [S. l.], v. 1, n. 2, p. 81 – 94, 2025. DOI: 10.70963/ibm.v1i2.208. Disponível em: https://jurnal.utami.id/index.php/IBM/article/view/208. Acesso em: 4 jun. 2026.