PATRISIA, Eka Salsa; HANDAYANI, Sri; WIJAYA, Ermy. The Influence Of Viral Marketing, Price, And Free Shipping Promotions On Purchase Decisions For Glad2glow Skincare Products On Tiktokshop. Innovative Business Management Journal, [S. l.], v. 2, n. 1, p. 11–18, 2025. DOI: 10.70963/ibm.v2i1.406. Disponível em: https://jurnal.utami.id/index.php/IBM/article/view/406. Acesso em: 26 jan. 2026.