PUTRI, Shofi Rahmadannia; HANILA, Siti; FEBLIANSA , Muhammad Rahman. The Effect of Online Customer Reviews, Online Customer Ratings, and Product Diversity on Purchase Decisions of Generation Z. Innovative Business Management Journal, [S. l.], v. 2, n. 2, p. 61–68, 2026. DOI: 10.70963/ibm.v2i2.469. Disponível em: https://jurnal.utami.id/index.php/IBM/article/view/469. Acesso em: 26 may. 2026.