ARMENI, Sinta Bela; HANILA, Siti; ABI, Yudi Irawan. The Effect Of Brand Equity, Price, And Product Quality On The Purchase Decision Of Iphone Smartphones Among Generation Z In Bengkulu City. Jurnal Ekonomi Islam, Akuntansi, dan Manajemen, [S. l.], v. 2, n. 2, p. 57–66, 2026. DOI: 10.70963/jeiam.v2i2.463. Disponível em: https://jurnal.utami.id/index.php/JEIAM/article/view/463. Acesso em: 19 apr. 2026.