Armeni, S. B., Hanila, S. and Abi, Y. I. (2026) “The Effect Of Brand Equity, Price, And Product Quality On The Purchase Decision Of Iphone Smartphones Among Generation Z In Bengkulu City”, Jurnal Ekonomi Islam, Akuntansi, dan Manajemen, 2(2), pp. 57–66. doi: 10.70963/jeiam.v2i2.463.