Armeni SB, Hanila S, Abi YI. The Effect Of Brand Equity, Price, And Product Quality On The Purchase Decision Of Iphone Smartphones Among Generation Z In Bengkulu City. J. Ekon. Islam Akunt. Manaj. [Internet]. 2026 Feb. 18 [cited 2026 Jun. 24];2(2):57-66. Available from: https://jurnal.utami.id/index.php/JEIAM/article/view/463