Purnama, S.A. et al. 2025. The Influence Of Discounts, The "Free Shipping" Tagline, And Shopping Lifestyle On Generation Z’s Impulse Buying Decisions On Shopee E-Commerce In Bengkulu City. Journal of Law, Social Science, and Management Review. 2, 1 (Nov. 2025), 17–28. DOI:https://doi.org/10.70963/jlsmr.v2i1.432.