Purnama, S. A., Susena , K. C., & Adjie , D. N. (2025). The Influence Of Discounts, The "Free Shipping" Tagline, And Shopping Lifestyle On Generation Z’s Impulse Buying Decisions On Shopee E-Commerce In Bengkulu City. Journal of Law, Social Science, and Management Review, 2(1), 17–28. https://doi.org/10.70963/jlsmr.v2i1.432