Talafebher, D.- q C., Endang SM, A. and Utami, A. V. (2026) “The Effect of TikTok Advertising Exposure on Generation Z Purchase Intention at Dehasen University”, Journal of Law, Social Science, and Management Review, 2(4), pp. 235–246. doi: 10.70963/jlsmr.v2i4.843.