The Influence Of Product Quality And Word Of Mouth On Customer Loyalty (Survey of tofu factory customers MS Tasikmalaya)

Authors

  • Salsa Salsabila Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan, Tasikmalaya
  • Depy Muhamad Pauzy Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya
  • Ai Kusmiati Asyiah Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.70963/jlsmr.v1i1.88

Keywords:

Product Quality, Word Of Mouth, Customer Loyalty

Abstract

The purpose of this research is to determine and analyze the influence of Product Quality and Word of Mouth variables on Customer Loyalty of MS Tasikmalaya Tofu Factory Customers. The research method used was a survey method of data obtained directly through questionnaires to 100 respondents taken from customers of the MS Tasikmalaya Tofu factory. The technique used is multiple linear regression. Based on the results of this research, it is known that there is a significant simultaneous influence between Product Quality and Word of Mouth on Customer Loyalty. Product Quality partially has a significant effect on Customer Loyalty and Word of Mouth Partially has a significant effect on Customer Loyalty of the MS Tasikmalaya Tofu factory.

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Published

2024-10-26

How to Cite

Salsabila, S., Pauzy, D. M., & Asyiah, A. K. (2024). The Influence Of Product Quality And Word Of Mouth On Customer Loyalty (Survey of tofu factory customers MS Tasikmalaya). Journal of Law, Social Science, and Management Review, 1(1), 21–34. https://doi.org/10.70963/jlsmr.v1i1.88

Issue

Vol. 1 No. 1 (2024): November

Section

Articles

License

Copyright (c) 2024 Salsa Salsabila, Depy Muhamad Pauzy, Ai Kusmiati Asyiah

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.