Focus And Scope

Key areas covered include:

• Strategic Innovation: Exploring novel business models, disruptive innovations, and technological advancements that drive business success.
• Entrepreneurship: Research on startup ecosystems, entrepreneurial management, and venture capital.
• Leadership and Organizational Behavior: Studies on leadership styles, team dynamics, and corporate culture.
• Sustainability and Ethics: Innovative approaches to corporate social responsibility, sustainable business practices, and ethical management.
• Marketing and Consumer Behavior: Insights into changing consumer preferences, digital marketing trends, and brand management.