Innovative Business Management Journal

Articles

• Analysis Of Merchandise Inventory Accounting At Mini Market Sirajudin, Bintuhan, Kaur Regency

  Maria Concesa,  Universitas Dehasen Bengkulu,  Indonesia

  Nenden Restu Hidayah,  Universitas Dehasen Bengkulu,  Indonesia

  Ramadan Subhi,  Universitas Dehasen Bengkulu,  Indonesia

  1-10

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• The Influence Of Viral Marketing, Price, And Free Shipping Promotions On Purchase Decisions For Glad2glow Skincare Products On Tiktokshop

  Eka Salsa Patrisia,  Universitas Dehasen Bengkulu,  Indonesia

  Sri Handayani,  Universitas Dehasen Bengkulu,  Indonesia

  Ermy Wijaya,  Universitas Dehasen Bengkulu,  Indonesia

  11-18

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• The Influence Of Environment, Capital, And Income Expectations On The Decision To Become An Entrepreneur Collecting Used Goods In Bengkulu City

  Muhammad Aldi Rizky Efendi,  Universitas Dehasen Bengkulu,  Indonesia

  Karona Cahya Susena ,  Universitas Dehasen Bengkulu,  Indonesia

  Nirta Vera Yustanti,  Universitas Dehasen Bengkulu,  Indonesia

  19-28

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• The Effect Of Price And Digital Marketing on The Purchase Intention Of Pt. Indofood Sukses Makmur Tbk Products In Bengkulu

  Akbar Akbar,  Universitas Dehasen Bengkulu,  Indonesia

  Sri Handayani,  Universitas Dehasen Bengkulu,  Indonesia

  Zoniarti Zoniarti,  Universitas Dehasen Bengkulu,  Indonesia

  29-42

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• The Effect Of Affiliate Credibility And Tiktok Video Content Quality On Purchase Decisions Among Generation Z In Bengkulu City

  Septi Septi,  Universitas Dehasen Bengkulu,  Indonesia

  Karona Cahya Susena ,   Universitas Dehasen Bengkulu,  Indonesia

  Yanto Effendi,   Universitas Dehasen Bengkulu,  Indonesia

  43-50

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