Vol. 1 No. 2 (2025): April

Articles

• The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey Of Consumers At Azad Store, In The Cihideung Tasikmalaya Shopping Area)

  Amalia Rahmah,  Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya,  Indonesia

  Depy Muhamad Pauzy,  Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya,  Indonesia

  Irly Artiara Irawan,  Study Program Of Management, Faculty Of Economic and Business, Universitas Perjuangan Tasikmalaya,  Indonesia

  69-80

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• The Influence Of Social Media And Brand Reputation On The Purchase Interest Of Nike Shoe Products On Generation Z Consumers In Tasikmalaya

  Thoriq Dzikra Alfaraz,  Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Perjuangan Tasikmalaya,  Indonesia

  Suci Putri Lestari,  Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Perjuangan Tasikmalaya,  Indonesia

  Ai Kusmiati Asyiah,  Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Perjuangan Tasikmalaya,  Indonesia

  81 – 94

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• The Influence Of Workload And Work Stress On Employee Performance At The Office Of Cooperatives, Small And Medium Enterprises Of Lampung Province

  Linda Gusnila,  Universitas Sang Bumi Ruwa Jurai,  Indonesia

  David Ariswandy,  Universitas Sang Bumi Ruwa Jurai,  Indonesia

  95 – 104

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• The Influence Of Competence And Job Placement On Employee Performance In The General Secretariat Of The Regional Secretariat Of Lampung Central Regency

  Junizar Junizar,  Universitas Sang Bumi Ruwa Jurai,  Indonesia

  Ahmad Hudalil,  Universitas Sang Bumi Ruwa Jurai ,  Indonesia

  105 – 112

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• The Influence Of Work Ethos And Discipline On The Effectiveness Of Organizational Performance In Smp Islam Terpadu Bustanul Ulum Central Lampung

  Nur Fathi,  Universitas Sang Bumi Ruwa Jurai,  Indonesia

  Epi Parela,  Universitas Sang Bumi Ruwa Jurai,  Indonesia

  113 – 122

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