Vol. 2 No. 2 (2026): Maret

Articles

• The Effect Of Consumer Engagement And Vividness In Tiktok Marketing Content On Re-Purchase Intention Among Generation Z In The City Of Bengkulu

  Rike Sepliana,  Universitas Dehasen Bengkulu,  Indonesia

  Ermy Wijaya,  Universitas Dehasen Bengkulu,  Indonesia

  Sri Handayani,  Universitas Dehasen Bengkulu,  Indonesia

  45 – 54

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• The Influence Of Brand Image And Beauty Trends On Gen Z Interest In Using Glad2glow Skincare In Bengkulu City

  Fandwi Nata,  Universitas Dehasen Bengkulu,  Indonesia

  Siti Hanila,  Universitas Dehasen Bengkulu,  Indonesia

  Kamelia Astuty,  Universitas Dehasen Bengkulu,  Indonesia

  55-62

  • PDF  This article have been read 105 times,  PDF Download 244 times

• Marketing Strategy Through Social Media To Improve Sales Achievement Of Msmes In Bengkulu City (Case Study Of Nafoody's Catering)

  Arie Nugraha Pratama ,  Universitas Dehasen Bengkulu,  Indonesia

  Yudi Irawan Abi ,  Universitas Dehasen Bengkulu,  Indonesia

  Lydia Gustina Putri ,  Universitas Dehasen Bengkulu,  Indonesia

  63-70

  • PDF  This article have been read 75 times,  PDF Download 169 times

• The Influence Of Gamification, Exclusive Promotions, And Consumer Trust On Customer Loyalty In Shopee E-Commerce (A Case Study Of Unived Bengkulu Students)

  Vandri Salomo Lumban Gaol ,  Universitas Dehasen Bengkulu,  Indonesia

  Tito Irwanto ,  Universitas Dehasen Bengkulu,  Indonesia

  M. Rahman Febliansa ,  Universitas Dehasen Bengkulu,  Indonesia

  71-80

  • PDF  This article have been read 106 times,  PDF Download 141 times

• Analysis Of Factors Affecting Purchase Decisions At Kopi Janji Jiwa Bengkulu

  Rivaldo Dwi Ardiansyah,  Universitas Dehasen Bengkulu,  Indonesia

  Neri Susanti,  Universitas Dehasen Bengkulu,  Indonesia

  Dewi Harwini,  Universitas Dehasen Bengkulu,  Indonesia

  81-90

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• The Influence Of Price And Product Quality On The Business Success Of Coffee Traders In Kepahiang Regency

  Sidik Maulana,  Universitas Dehasen Bengkulu,  Indonesia

  Nirta Vera Yustanti,  Universitas Dehasen Bengkulu,  Indonesia

  Kimas Kurniawan Tando Agung,  Universitas Dehasen Bengkulu,  Indonesia

  91-100

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• Inovasi Jasmeen Florist Bengkulu Dalam Membangun Ketahanan Usaha Di Era Digital”

  Indriana Indriana,  Universitas Dehasen Bengkulu,  Indonesia

  Silke Sachanovrissa,  Universitas Dehasen Bengkulu,  Indonesia

  Dodi Hardinata,  Universitas Dehasen Bengkulu,  Indonesia

  101-106

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• The Effect Of Supervision And Work Discipline On Employee Performance At The General Criminal Investigation Directorate Office Of The Bengkulu Provincial Police

  Bara Calang Dewa,  Universitas Dehasen Bengkulu,  Indonesia

  Yeni Herlina,  Universitas Dehasen Bengkulu,  Indonesia

  Tito Irwanto,  Universitas Dehasen Bengkulu,  Indonesia

  Iswidana Utama Putra,  Universitas Dehasen Bengkulu,  Indonesia

  107-116

  • PDF  This article have been read 72 times,  PDF Download 40 times